Expanding brands. Elevating retail.

We connect international brands with Dutch retailers and support them with national marketing, local stock and customer service.

Discuss a partnership

Who we are

Novastars helps international brands grow their sales in the Netherlands. We connect you with retailers, promote your brand nationally and support retailers with product advice, local stock and after-sales service.

Highlighted brands

The brands we represent

A portfolio across everyday interests

From coffee equipment to outdoor gear, writing boards and compact printers, explore the brands we represent in the Netherlands.

Explore our brands

What we do

Helping your brand sell in the Netherlands

Reach the right retailers

We introduce your brand to Dutch retailers that serve your target customers. We help buyers choose a suitable range and give store teams the product knowledge to sell it.

Build demand for your products

We promote your brand nationally to help customers discover your products. Retailers benefit from that exposure and receive marketing materials for their stores.

Support your customers locally

Our team handles product questions and warranty requests in four languages, from 07:00 to midnight, Netherlands local time. Your brand has local customer support, reducing the workload for your own team.

Keep retailers supplied

We hold stock in our Dutch warehouse and ship orders to retailers. Stores can replenish your products locally, while we handle the day-to-day fulfilment.

Reach the right retailers

We introduce your brand to Dutch retailers that serve your target customers. We help buyers choose a suitable range and give store teams the product knowledge to sell it.

Build demand for your products

We promote your brand nationally to help customers discover your products. Retailers benefit from that exposure and receive marketing materials for their stores.

Support your customers locally

Our team handles product questions and warranty requests in four languages, from 07:00 to midnight, Netherlands local time. Your brand has local customer support, reducing the workload for your own team.

Keep retailers supplied

We hold stock in our Dutch warehouse and ship orders to retailers. Stores can replenish your products locally, while we handle the day-to-day fulfilment.

Working with Novastars is an exceptional experience. Their market insight and passion for coffee make them a trusted partner.

MHW-3BOMBER Team
MHW-3BOMBER