Who can become a Novastars retail partner?

We work with retailers of all sizes. From niche shops to large chains, who are looking to grow with innovative, high-quality brands. If there’s a fit, we’ll help you find it.

What are your delivery times?

All orders are processed before the end of each business day, ensuring fast, consistent fulfillment. Backed by proven excellence supplying major Dutch retail chains.

Do you provide warranty support for your products?

All our products include official warranty coverage. In many cases, we also assist with direct after-sales service, offering retailers and end-users a smooth, local support experience.

Do you offer product training for staff?

Yes, we offer product training and marketing materials to support your sales team.

Expand your selection with exclusive brands.

Connect with exclusive brands selected for their quality, innovation, and long-term commercial potential.

Request an account

Why Novastars

The power of a strong brand portfolio.

Strengthen your retail experience with premium brands that blend great design with strong marketing. Novastars makes it easy to source and stock products that get noticed and drive sales.

Exclusive access

Stand out with premium brands, selected for their innovation and long-term sales potential.

Reliable logistics

Fast, accurate and scalable with experience serving major Dutch retail partners.

Data and insights

Get better insights with data on sales performance, shopper trends, and preferences.

Service beyond business hours

Our team is available daily to support your business from 7 in the morning to 12 at night (CES).

Our selection process

What we look for in a brand.

Every partner we choose is carefully selected for its relevance, reliability, and long-term commercial potential.

We don’t follow trends, we find them

Novastars stays ahead by knowing what’s next. We track emerging demand and spot rising brands before they go mainstream. Backed by data and insights, our global network actively seeks out products with the potential to shape the future.

Tried, tested and trusted

Before a product reaches your shelf, it reaches our hands. We purchase, test, and evaluate each item to ensure it delivers on quality, design, and real-world functionality. Only brands that solve genuine customer problems and stand by their promises make the cut.

Retail fit

A product has to do more than impress. It must align with your strategy, resonate with your audience, and drive sustainable growth. Every brand we introduce is chosen to align with your goals, strengthen your positioning and build lasting value.

We don’t follow trends, we find them

Tried, tested and trusted

Retail fit

Get started

Join the Novastars network.

Request access

Apply for an account and explore our exclusive selection.

Request access

Discover & select

Discover high-quality products with clear pricing.

Seamless ordering

Place and manage orders with ease using our innovative digital ordersystem.

Grow & scale

Rely on reliable logistics and dedicated support.

A unique selection that attracts our customers. The service and support are unmatched.

Laura Pennink

Mijn Koffieboetiek

FAQ

Have questions? We’ve got answers.

01 Who can become a Novastars retail partner?

We work with retailers of all sizes. From niche shops to large chains, who are looking to grow with innovative, high-quality brands. If there’s a fit, we’ll help you find it.
02 What are your delivery times?

All orders are processed before the end of each business day, ensuring fast, consistent fulfillment. Backed by proven excellence supplying major Dutch retail chains.
03 Do you provide warranty support for your products?

All our products include official warranty coverage. In many cases, we also assist with direct after-sales service, offering retailers and end-users a smooth, local support experience.
04 Do you offer product training for staff?

Yes, we offer product training and marketing materials to support your sales team.